Tag Archives: Marketing

NJ Home Improvement Contractor Need to Use WOM Marketing More Effectively

There are too many home improvement contractors who are missing out on work because they don’t realise what they are missing. Home improvement contractors often refuse to give quotes because the job is too small, or the job is too big for them and their brickie mate (or whatever the mates trade is) can’t do the job, has already quoted the job for another mate or for any number of other reasons. But the truth is that the potential client will then talk about them to all their neighbours, friends and anyone else within earshot.

When this happens the person doing the talking isn’t saying anything complimentary about you or your business. Other people then store this ‘talk’ away in their minds and when they have a job come up and see your name written down on the net or in the yellow pages, they are reminded that their friend had a bad experience with you so they will never call you unless totally desperate.

This is definitely not the kind of Word of Mouth (WOM) advertising that you or your business needs.

To avoid this kind of bad WOM advertising is really easy. The first thing to remember is to treat the people requesting a quote from you with the same respect that you would like to be given to you. And that involves ‘fessing up when necessary and simply saying that you prefer not to do the small jobs because your business is too big and you need more work for your employees or whatever feasible and believable reason you can concoct. But talk to them. Let them know up-front why you prefer not to do the job and suggest they call someone else; preferably someone that you can recommend honestly. There’s no point in saying that such-and-such is a terrific trades person and then that person mucks up the job.

My Father always told us kids that “we would be labelled by the company we keep”.

My Taiwanese business friends always told me that before they could introduce me to any of their contacts, they had to be sure of my character. This makes perfect sense at any time but particularly when doing business. If the person you recommend to the people that you don’t want to do the job for stuffs it up, you will wear the bad WOM so I suggest extreme caution if you do decide to go this route.

Now the good news is that if you follow the above suggestion, you will get some excellent WOM advertising for being an honest, straight talking trade contractor. There are too many scam stories broadcast regularly about shonky contractors and so most people have become leery, to say the least.

Be different and aim to please as many people as possible with your honesty and knowledge. The good WOM advertising wafts around your business and brings in better paying jobs from people you may never be able to reach through any advertising dollars that you would have to spend to get more work.

Use word of mouth (WOM) advertising to your benefit and not let anything detrimental be said about you or your business. This is far and away the best advertising you will ever get and it is advertising you can never pay for. Us it to your advantage and don’t miss out because of not being up-front initially.

Some Trade Contractors overlook the fact that they are a Small Business and Need to Operate as a business instead of just being a Trade Contractor.

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Direct Marketing News Announces 2014 Marketing Hall of Femme Honorees


New York, NY (PRWEB) January 26, 2014

Direct Marketing News today announced the honorees of its 2014 Marketing Hall of Femme.

This group of exceptional female marketing chiefs stands out not only for the success of their marketing strategies, but also for their outstanding leadership. Their methods have improved marketing performance and have yielded measureable results—from revenue growth to increases in customer engagement. Their leadership inspires colleagues to achieve greatness; their stories are ones of dynamism, decisiveness, and determination.

“The successes of the Direct Marketing News 2014 Marketing Hall of Femme honorees are truly inspirational,” said Editor-in-Chief Ginger Conlon. “It’s our honor to highlight the achievements of such an accomplished group of marketing leaders.”

Direct Marketing News will celebrate this award of distinction on Friday, March 21 in New York City at a festive awards ceremony set amid a half day of education and inspiration. The day will feature a keynote presentation and panel discussion on how to succeed as a chief marketer and on marketing leadership, as well as the awards ceremony and brunch.

The 2014 Marketing Hall of Femme honorees are…

    Frances Allen, EVP, Chief Brand Officer, Denny’s Corp.
    Amy Bohutinsky, CMO, Zillow
    Kathy Button Bell, VP, CMO, Emerson Electric
    Leilani M. Brown, CMO, Starr Companies
    Susan Cohig, SVP of Integrated Marketing, National Hockey League
    Dorothy Dowling, SVP, Marketing & Sales, Best Western International
    Peggy Dyer, CMO, American Red Cross
    Jamie Haenggi, Chief Marketing & Customer Experience Officer, Protection 1
    Teri Llach, CMO, Blackhawk Network
    Kristin Lynch, CMO and VP, Brand Marketing, World Kitchen
    Nagisa Manabe, Chief Marketing & Sales Officer, USPS
    Stephanie Marchesi, CMO and Senior Partner, FleishmanHillard
    Tricia Melton, SVP of Entertainment Marketing, TBS, TNT and Turner Classic Movies,
        Turner Broadcasting

    Trish Mueller, SVP & CMO, The Home Depot
    Karen Quintos, SVP & CMO, Dell Inc.
    Mary Novak-Beatty, VP of Marketing and Call Center Sales, Mayflower Tours
    Sheena Oliver, VP, Marketing, Oticon Inc.
    Ann Sung Ruckstuhl, SVP & CMO, LiveOps

For more information, contact Ginger Conlon at ginger (dot) conlon (at) dmnews.com.

For sponsorship information, contact Greg Zalka at greg (dot) zalka (at) dmnews.com or 646-638-6027

About Direct Marketing News

Direct Marketing News is the go-to resource for marketers seeking to keep on top of the latest industry news, hottest strategies across multiple channels, and best tactics to propel marketing ROI. DMN’s audience is an audited based of more than 150,000 senior marketing professionals.