Tag Archives: Personality

Radio Ads Influence Home Improvement Projects; Radio Station Personality Ads

Radio Ads Influence Home Improvement Projects; Radio Station Personality Ads
Findings from RAB's F.C.T. Report show that when consumers are determining their next home improvement project, radio ads influence that decision. Also, listener trust is positively influenced when a favorite radio station personality promotes a …
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How to reduce home improvement project waste
The home improvement industry has grown considerably over the last several decades, as homeowners increasingly took steps to turn their homes into personal oases. But such projects often produce substantial amounts of waste, negatively impacting the …
Read more on The Pike County Daily

Siblings who lost parents in Sandy get home makeover
"Mother Nature was not our friend this week," said George Oliphant, host of the NBC home improvement show. "But the kids have been in the hotel for three weeks, and we didn't want them to wait any longer. We worked days, nights and snow days to get …
Read more on USA TODAY